The following video outlines a number of the applications of RFID Near Field Communications (NFC) in cellphones and posters to make line-ups move quickly and make shopping easier.

Watch this video to learn more about some of the unique and beneficial uses for RFID that exist and are being investigated in the healthcare sector.

From GS1.org: “Just like the internet did years ago, RFID-Technology is set to revolutionise people’s life and work these days. Consumers will benefit from better and safer products and services. GS1 EPCglobal has designed this website for you - to find out more about a fascinating technology.” The Discover RFID site has also been established to help consumers learn more about the positive uses of EPC and other RFID technologies. Discover RFID Site Highlights Consumer Benefits

From Discovery Channel: “If you’re tired of hunting through the underbrush in search of your ball, then a new system from RadarGolf might be the answer. Using balls with Radio Frequency Identification (RFID) tracking chips built in, the technology allows golfers to home in on that lost ball. Besides saving some money by finding those errant shots, the company says it can improve your game by minimizing penalty strokes and speeding up play. The handheld receiver unit will track down the special balls as long as you’re within about 10 to 30 metres. The receiver sports an LCD screen and a pulsing audio tone that will guide you to your missing ball.” Finding your golfball easier with RFID

The below video shows a demonstration by IBM of the clipped RFID hang tag for clothing manufactured by Marnlen RFID of Toronto.

Probably one of the most beneficial and noticeable consumer improvements RFID can make in shopping is by virtually eliminating the need to line up for the checkout process. Using contactless checkout with RFID on each item will allow for instant reading of all items to be purchased and then the consumer would just have to make payment.

From Engadget: “Most interesting is a new project in Tokyo’s Ginza shopping district, which is getting blanketed with 10,000 RFID tags, along with other “beacons” to help out tourists and shoppers make their way around the area. The system includes a handheld device, featuring a 3.5-inch OLED touchscreen, RFID, infrared, 429MHz wireless (for hooking up with the beacons), WiFi and Bluetooth.” 10,000 RFID tags to blanket Tokyo’s Ginza neighborhood.

From Goliath Knowledge on Demand: “Little Tikes has applied its Intelli-Tikes technology to its new MagiCook Kitchen. Low-wave radio frequency technology (RFID) permits MagiCook Kitchen to recognize the items placed on the stove and respond to kids with food-specific voice comments and other realistic sounds. Even if kids mix unusual food combinations, the kitchen will respond with comments such as, “That’s an interesting choice.” To keep things cookin’, pizza, pasta, breakfast, and birthday cake accessory food packs also will be available.”  Little Tikes Interactive Kitchen

” The toy speaks 150 different phrases and responds when it’s shaken hands, hugged, petted, etc. But it can also get sick. While playing, Naoru-kun starts coughing and sneezing. According to symptoms, kids must use one of the items including “syringe,” “candy” and “medicine.” The doll reads RFID tags embedded in these items and responds accordingly.” Treat your sick doll with rfid

How many times have soccer moms and dads been witness to debates of whether the ball crossed the goal line in a close soccer match? Adidas are developing an RFID soccer ball that will precisely identify if a ball has crossed the goal line. “The chip, suspended in the middle of the ball to survive acceleration and hard kicks, sends a radio signal to the referee’s watch in less than a second of the ball crossing the goal line.” InfoWorld.com